Textual Analysis: The Kooks - "She Moves In Her Own Way"

Camera
Close ups are used to help familiarise the audience with the band members and give them a sense of identity, it also allows the audience to see facial expressions in detail. The close ups are mainly used on the lead singer to convey his importance to the group. Each member of the band receives screen time, however the frontman (Luke Pritchard) receives the most screen time and is centralised, the director has clearly taken the rule of thirds into account and decided to give the singer the most exposure. The camera often zooms into certain members of the band to reinforce significance, such as the lead singer/songwriter of the band. This connotes importance. There is a mixture of two shots/long shots/close ups that film each member of the band individually and again as a whole, this is two give each member an identity but also to reinforce the band's importance as an alliance. A low angle is sometimes used to connote importance and inform the audience of the band's status in the music industry and also outline how important the songwriter is in the band's progress.

Mise en Scene
The band are all wearing 'indie' attire such as mod shirts and skinny jeans, also known as 'drainpipes'. This fashion allows them to build a band identity that makes them recognisable to their fans and remembered by people. The style is designed specifically to link into their music, they are an indie band and follow this up with the clothes they choose to wear in their videos, it allows them to attract fans with similar interests and they have targeted a specific demographic by choosing this attire. High key lighting is used a lot of the time to give an upbeat dimension to the band's music and render their audience with a means of catharsis. Many of the video was shot in LA, which will attract a lot of attention as this is a very popular location and will allow the band to market the single efficiently, which is effectively what the music video is designed to do.

Editing
At the beginning of the video, the tour bus is tracked, which connotes importance and informs the viewer that those inside the tour bus are significant and that they should be followed. A series of cuts are used throughout the video, although they are quick to keep up with the tempo of the song, and also to keep the viewer interested. Jump cuts allow the band to be presented in a number of different environments in a very short space of time, which makes the video interesting and keeps the audience on edge.

Sound
The soundtrack used is the original recording of "She Moves In Her Own Way" written by The Kooks. The soundtrack has been adapted to match the visuals.