Textual Analysis: Blur - "Parklife"

Camera
The camera represents frontman Damon Albarn and cameo appearance from Phil Daniels through a low angle shot to emphasise the importance of the two protagonists. An ECU is used on Daniels' tie to show the audience that the two men are dressed up in suits as salesmen, before a POV shot is used in conjunction with a high angle when looking at the door. This connotes that Daniels and Albarn are of importance and suggests to the viewer that they are the protagonists and significant in the video. A two shot is then used from the point of view of the customer to denote that Daniels and Albarn are acquaintances, this informs the consumer that they are the subject of the video. The camera often zooms into either Daniels or Albarn to again reinforce their importance to the narrative and extend the time that they are on screen. Many ECUs are also used on Albarn as he is of great significance to the band as the frontman. Throughout the chorus, a series of cuts are used to create a build up of suspense and keep the pace of the video fast to create excitement. A mid shot is used to show the band together during the chorus of the song. At times, a series of mid shots, close ups and extreme close ups are used to show Albarn dancing to keep the video interesting.

Mise en Scene
As previously mentioned, during the verse of the song the two protagonists are dressed sharply in suits as salesmen, however during the chorus, Albarn and the rest of the band sport casual clothes to give a binary opposition to what they wear during the versus, when portraying the narrative to the audience.

Editing
A series of cuts are used to quickly to keep up with the upbeat music, apart from this there are no other particularly striking editing techniques used apart from jump cuts, which are used to give extra detail about a particular scene, before reverting back to the original angle, for example, when Daniels shouts at someone on the pavement, a jump cut is used to get the reaction of the civilian before reverting back to the original camera angle inside the car. Jump cuts are used to give more information about a certain scenario, to gain another reaction or facial expression.

Sound
The soundtrack is the recording of "Parklife" written by Blur and performed by Blur and Phil Daniels.