Thursday, 1 January 2015

Lyrical Analysis: The Case - "The Fight"

My project will be centred around an up-and-coming unsigned band The Case, and in order to gain a better idea into how to best market their product to the right demographic I am going to analyse the lyrical content of one of their songs - The Fight (the song I will be producing a video promo for) - a rock ballad similar to that of a Guns N' Roses ballad.

The lyrics are as follows:

1st Verse
I think you knew what's right and you took it away from me,
The light you saw in us has pondered far from me,
Our youth you've strangled from us has brought me to this state,
It's at these times I have nothing to say,

Pre Chorus
But now you know the feeling that is high above,
The light is bringing you to do the things you've never done,

Chorus
I've got to run away and get me back my rights,
The violence and anger is bringing me to fight,
Fight for my rights,
Fight for my youth and take me far away,
I've got to get away from this fight!

Verse 2
I hate the way you strangle me it brings me to disgust,
The feeling that I once knew that brought me to,
You bore me to temptation - there's nothing I can do,
This pain and vulgar anger is hating on me too!

Pre Chorus
But now you know the feeling that is high above,
The light is bringing you to do the things you've never done,

Chorus x 2
I've got to run away and get me back my rights,
The violence and anger is bringing me to fight,
Fight for my rights,
Fight for my youth and take me far away,
I've got to get away from this fight!

Lyrical Analysis

The lyrical content of the song centers on the use of powerful imagery and extended metaphors that document the traumatic experiences of the protagonist's love life, stating how these experiences have weakened him and that he must take some sort of action to regain happiness. This action is to fight (figuratively speaking) for his rights, youth and general happiness. The verses themselves are not necessarily individually thematic, however, there is a common topic that runs through the song; escapism - the protagonist frequently alludes to the idea of 'getting away' in lines such as "I've got to run away and get back my rights" and "Fight for my youth and take me far away". This evokes a sense of empathy within the listener who may be going through similar experiences to that of the protagonist. The first and last verses bear lyrics that postulate that the protagonist has been spiritually constricted and backed into a corner, and this has been forced upon him by what we presume is his lover. This can be interpreted as a negative message, the fact that one must respond to the actions of a brutal lover by running away elicits depressive and awful thoughts from many, however, this is juxtaposed by the positive lyrics which state that the singer will not tolerate his unjust treatment, and that he will fight to regain what has been diminished by his lover. The word 'fight' is often seen in a negative light, evoking images of malicious combat and the atrocities of war, however, the word fight is also synonymous with successful political activists such as Nelson Mandela, Martin Luther King and even Rosa Parks, who all 'fought' for social change and development without the use of violence. Of course, this is looking extremely deeply into the meaning of the song, but the metaphor remains valid. The distinctive riff that is played almost as an ostinato throughout the songs entirety is strikingly similar to that of a Guns N' Roses ballad - the guitar parts create a chilling sense of foreboding that works seamlessly in conjunction with the lyrics.

Many of the themes and ideas portrayed through the lyrics will have to be considered carefully in my planning to understand how they can be translated onto the screen, and the lyrics must effectively inform my planning based not only on the song but the image of the band and something that will appeal to their target demographic. It must also address all the negative and distressing issues that one faces when they are in an unhealthy relationship and have been subjugated by someone whom they do not feel genuine affection for anymore.

The frustration of the protagonist is made clear from the very start of the song as they convey that they have been forced into submission by their lover with lyrics such as: "Our youth you've strangled from us has brought me to this state" and "I hate the way you strangle me it brings me to disgust". These images of being 'strangled' connotes that the protagonist is being emotionally tortured and has therefore been subdued by their lover and is searching for freedom. The way in which the strong is constructed makes the song catchy: by employing a pre-chorus, it allows the listener to decipher when the chorus is approaching and engages them before the chorus even commences, as sometimes songs with copious amounts of verses can be seen as tedious and cause people to switch off and stop listening.

[NEEDS MORE ANALYSIS COMMENTING DIRECTLY ON LYRICS]

Friday, 19 December 2014

Narrative Structure

After discussing my storyboard with my teacher, we felt it was appropriate to experiment with different narrative structures and the possibilities of rearranging certain shots/scenes and the impact it would have on the narrative. Therefore, I have decided to rearrange my storyboard numerous times to gauge exactly how it will effect the perception of my music video. This is relevant to Todorov's narrative theory. The narrative will be though provoking, it will present the struggles of a young girl (around the age of 8-9). I will also be analysing some popular narrative videos to help me collate research and further understand the importance of narrative structure taking into account Todorov's theory.

Monday, 8 December 2014

Costumes/Props

In order to create a sense of verisimilitude in my production I have had to organise some costumes/props to make the video as a whole seem more believable. Therein, as I have chosen my younger sister to star in the production. I have been researching music video extensively, and, as Pete Fraser alludes to in "Teaching Music Video", the Mise en Scene is of much importance as it is "the combined effect of a series of visual elements within the frame of a visual text, such as costume, props, decor, figure placement." 

Therein, in order to further help me and be more incisive in creating the production, I have photographed the costume that will be worn by my younger sister with a photo of a prop that I will use in my video. This planning will allow me to be more concrete in the actual production of the video and so by collating my thoughts now it will allow me to foresee how it will pan out.

This is the coat that will be worn by my younger sister who is nine, I intend her to wear it fully zipped up with the hood up to connote a lack of identity and insignificance - just like the girl who wore a large jacket and a hooded top in the A Team which created the effect of her seeming inferior physically and conceptually. Luckily the colour of the jacket is quite dull which will work well in conjunction with video effects on Premiere Pro such as black and white and colour correct (which isn't technically an effect but it may still have to be altered). The fur hood will go far in obscuring her face in some of the video and creating ambiguity. The coat also denotes that the weather outside is pretty unpleasant which does well in creating the effect of pathetic fallacy, essentially echoing the emotions of the girl wearing the coat who needs to be made to look smaller and more vulnerable - this parka style jacket does exactly that. I knew as soon as I was using a young actor that I would need them to wear a coat of this sort of style, it would be useless if she was wearing a fluorescent cardigan in the sunshine, the narrative/visuals need to go some way in matching the audio/lyrics.


Depicted above - a mid shot from Ed Sheeran's "The A Team" with the girl sporting  hooded jumper and large coat with the hood up - this denotes that she is obscured from society and also that he is generally trying to keep warm in cold weather and is suffering from a lack of shelter.

Another photo of the coat from the front.


During the inaugural scenes of the video, the girl will be reading a note she has found in her school bag, and so in order to match this and bring an essence of verisimilitude to the text she will be wearing school uniform attire to connote a sense of realism. The cardigan is a maroon/burgundy shade and quite an autumn like colour, it is not too bright and so it will not look ridiculous when black and white effects are applied to the piece, it also bears her school's logo/badge on the left side of the chest which clearly shows that it is a school/educational institution of some sort and not a fashionable piece of attire - this also goes a long way in establishing that she is very young and is not even in secondary school yet. This does well in embodying the lyrics of my chosen song: "the youth you've strangled in us it brings me to disgust". This is also why it is a good idea to ensure it is made clear through the Mise en Scene that she is very young, because it can help me reinforce Andrew Goodwin's theory of music videos - the visuals should match some of the lyrical content in the song. A good coincidence is that this cardigan is actually slightly too big for my sister, which will only make her appear more diminutive especially when filming her encompassed by large fields and in long distance shots.


This is another component of my sister's school uniform which I felt was important in continuity and verisimilitude - there would be no point in having her wear her school cardigan and coat if she was wearing jeans or jogging bottoms, it would lose the text credibility and people would most likely become confused by the mise en scene which would impact my production negatively. My actor will be wearing black tights underneath the skirt just to further reinforce the idea of youth to construct meaning and evoke a sense of empathy from the audience. It also connotes innocence and youth, the fact they are grey makes the whole outfit look more dull and miserable - which reflects the way in which the actor will be behaving in the video.


My video will feature this large teddybear at one point or another, I intend to have my actor clutch onto this in a moment of extreme depression (excessive crying) in order to build further meaning by creating another binary opposition - I like the idea of a young girl, who should really be carefree and enjoying the best years of her life, being depressed and clutching onto a teddybear - something that signifies youth, joy and compassion. However, this is not the case, the girl will be clutching onto the teddybear in desperation and in utter sadness (she has read a note containing an abusive message - I am unsure whether I will disclose the message on the note or not yet) and so she has been psychologically damaged by this. In addition to this, the teddybear is white, which in semiotics connotes a youthfulness, a purity and an innocence which is why it will be so effective in helping create a binary opposite. In addition to this, again, the teddybear is very large which will help create the illusion that my sister is incredibly small (which she is) but this will go some way in making her look even more vulnerable.

The residual effect of this prop is that it will elicit a sadness in the audience, therefore evoking a sense of empathy from them as they will be feeling what the protagonist is feeling.

Friday, 5 December 2014

Digipak Analysis: Lil Wayne - "Rebirth"




Rebirth does not use monochrome features like those that are seen on an array of indie albums (Artic Monkeys, The Kooks etc.). However, the difference in genre is one of the key reasons that the mise en scene and colour scheme on Lil Wayne's album manifest significant differences: he is trying to appeal to a completely different audience/demographic. The album cover poses some form of juxtaposition: rap music is renowned for utilising materials such as 'synth' sounds using computer programmes such as logik, fruitloops and maybe even cock garage band depending on the stature of the artist, however, Wayne poses with a guitar placed across his lap - this causes us to question why he would have a guitar on his person as a rap artist whos songs use no guitars whatsoever. This could essentially be considered somewhat of a binary opposition - rappers who maintain a very macho image and remain loyal to hip hop (almost hip hop/rap 'purists') and guitars that are usually considered 'rock n roll' or 'indie' do not go hand in hand, which is what makes this a very intriguing digipak cover.

As it can be expected a bold and very modern typography is used and centralized within the confines of the frame, this is a commonality I have noticed on an array of different digipaks. The colour of the typography (which features no serifs due to it's more modern look) contrasts the colour of the background image. This is important in catching the eye of potential consumers so that they are immediately aware who the artist is (also due to the image on the anterior of the digipak).

The gold colours used in the image are clear connotations of high status and wealth, which are the exact words that hip hop artists want associated with them. It is also clear that the lethargic position the artist is laying in suggests a certain nonchalance about his personality, as if he is of a high status but almost 'isn't bothered' about it as if to say that being successful is easy. The artist himself is also centralised, and when taking into account the rule of thirds in the mise en scene, this denotes that he is important and the pinnacle of the album - as it is his album. In addition to this, the artist is wearing a white t shirt - white, the colour that represents purity is an interesting choice of colour, and it only adds to the artists lavish look.



Saturday, 22 November 2014

Storyboard: "The Fight"

Enclosed is my storyboard which I will refer to when filming and also creating my animatic. The artwork itself is incredibly lax, however, this gives me a reference point to work with when going out and filming my video so that I can have a solid foundation to work from. It will help me decipher what shots I will use in my project and also provide some help when working out timings and transitions in the video. Depicted below are my final storyboards complete with annotations which give me a solid reference point to work from when filming.





Tuesday, 18 November 2014

Initial Shot List/Script

I have decided that in order to help the execution of filming be more concrete and incisive (so that I can go and film as soon as my ancillary texts are completed and I have all my other required materials such as storyboard, animatic etc.) I should produce a provisional shot list to give me a good idea of how the video will be shot and to take a more pragmatic approach to making the film.

 It is important to note that this is merely a provisional shot list and that these shots/timings are at the moment a guideline and are subject to change in the future, whilst my animatic may also differ should I choose to change the narrative structure of my product.

Below is a synopsis of the scene/shot and the duration of time it will feature for.

My shot list will be as follows:

ECU of eyes moving laterally in conjunction with slow opening guitar riff 00:10 - 00:15

Shot of title screen featuring band name and title of the song along with "directed, edited and produced by Joe Grogan" 00:15 - 00:20

ECU revert back to original ECU of girls eyes moving laterally 00:20 - 00:25

Mid Shot/Possibly Establishing Shot of house girl is in kitchen reading note containing abuse 00:25 - 00:34

Close Up to focus more clearly on the girls face to reflect her emotions and how she is feeling 00:34 - 00:39

ECU of girl's eyes moving laterally to denote she is reading the letter 00:39 - 00:45

Mid Shot of girl in lobby putting her coat on 00:45 - 00:52

Intercut to mid shot of girl crying and clutching teddybear whilst sitting on bed 00:52 - 00:54

Back to mid shot (high angle shot to connote inferiority) of girl putting her coat on (from behind to emphasise her insignificance) 00:54 - 00:58

Mid shot of girl reaching for door handle 00:58 - 01:01
                                                       Match on Action to maintain continuity                                                                                                   
Cut to ECU of girl's hand on the door handle, her opening the door and proceeding to leave the house and shut the door 01:01 - 01:08

Long Shot of girl walking away from house and then a cut to her walking past (away from camera) 01:08 - 01:19

POV Shot of girls feet that denotes she is looking at the floor (emphasising that she is emotionally hurt - melancholy) 01:19 - 01:24

Close Up Tracking Shot of girls face whilst walking through cul de sac - capturing facial expression 01:24 - 01:28

Mid/Long Shot of girl walking past camera 01:28 - 01:32

Close Up/Canted Angle - girl unearths an alleyway she has not seen before - looks past the camera 01:32 - 01:35

POV Shot of alleyway from the girls point of view - evokes empathy from the audience 01:35 - 01:39

High angle shot of girl walking past camera through the alleyway (slow motion for dramatic effect) 01:39 - 01:42

Cutaway to high angle close up of girl staring vacantly by a telephone post whilst music stops this creates a sudden change in tempo and allows the visuals to work in conjunction with the music 01:42 - 01:46

High Angle Mid Shot of girl looking curiously into what lays at the end of the alleyway (which she is already standing in) and edging closer into the alleyway past the camera 01:46 - 01:50

POV Shot of field 01:50 - 01:57

Cut to Mid Shot of girl who is mesmerised by the open field she finds herself encompassed in 01:57 - 02:01

Cutaway to girl crying clutching oversized teddybear in a mid shot and then cut back to Mid Shot of girl in the field smiling whilst removing her hood 02:01 - 02:08

Girl experiencing happy cathartic release by running in the field (whilst intercutting footage of close up of the girl sitting in her room ripping up the note angrily and bursting into tears). The shot of the girl running will be a mid shot that documents her incrementally moving further and further away from the camera until it eventually becomes a long shot with the omission of a tracking shot which connotes insignificance and neglect 02:08 - 02:15


Cut to black screen 2:08 - 02:12

Wide shot of field with time lapse effect on Premiere (adjusting speed/duration setting to speed up footage) 02:12 - 02:16

Cut to black screen 02:16 - 02:20 - these cuts to black are to connote a lapse in time in conjunction with the time lapse itself, if these fail to achieve the desired effect then I will make adjustments and may omit them altogether if they break the continuity of my production.

Long Shot of girl in very open field walking towards camera, staring vacantly but also looking melancholy, she will walk slowly towards the camera until it is more of a mid shot, intercuts of the girls hands in a mid shot/close up tearing up the note will be apparent but this must happen in time with the beat of the drum, this will create a sense of foreboding so that the visuals match the audio 02:20 - 02:30

Eventually this will culminate in the chorus where guitars are amplified and feature more distortion, which the vocalist screams "I've got to run away!!" which is why I will adhere to Goodwin's thesis and add a clip of the girl in a long/mid shot running from behind the camera (so that the visuals match the lyrics) with a slow motion effect, despite the fact this is where the song culminates a slow motion effect would actually work incredibly well to create dramatic effect.

I will then intercut this with footage of the girl throwing the ripped note around in a mid shot, probably tipping it out of a bin before tossing the bin (still using a mid shot to capture her body language) and retreating to her bed to hold the teddybear and cry - this is another binary opposition of her being happy/sad. I also intend to have cutaways of the girl on playground rides such as swings and possibly rocking horses looking pensive and upset in mid shots to establish that she is on a swing, before using close ups to capture facial expressions/emotions, creating another opposition between the rides which we usually associate with joy and innocence (children on rides are usually enjoying the best years of their life) and the girl who is clearly very depressed and carrying emotional baggage. 02:30 - 02:50

After this I intend to use footage of the note that has been sellotaped back together: with a close up of the girls face (intercut with the ECU of the eyes moving laterally) re-reading the note and then cutting back to the close up to capture her giving a brief smirk - she will then place the note on the table and run off - at this point I intend to blur the background (whilst she runs away) but keep the note on the table in focus. I will then cut to a close up of the note which can be read saying "YOUR NOT MY FRIEND I HATE YOU NA NA NA NA NA!!!!!" or something very similar - this will probably disturb the audience to see a girl so young psychologically tortured and will shock the audience. I then intend to use footage of the girl running away again whilst intercutting this with slow motion clips of her genuinely smiling and enjoying herself in either the playground or another location in which she was previously featured looking miserable. A mid shot will be used so that she does not look as insignificant and a close up will elaborate on her facial expression and capture her happy expression.

I am undecided as to whether I will feature a black screen with text saying "The End" or whether just to fade the video to black. 02:50 - 03:37







Saturday, 15 November 2014

Mock Up Plan

Over the rest of the academic year I intend to complete a number of tasks in order to ensure that I have a more vivid idea of what I want to create, this will involve planning and researching pre-existing texts similar of that that I intend to emulate - some of my research has been conducted on an eclectic range of music, however, I now hope to focus on collating research and mock ups of ideas that relate more to the style of music I will be producing for (Indie Rock/Rock). The tasks will be as follows:

Ideas for digipak inspiration
Ideas for magazine advert/poster inspiration
Initial ideas and perceptions - Spider diagrams
First draft of digipak
First draft of magazine advert/poster
Analysis of 4 magazine adverts
Analysis of album covers/digipaks of a similar genre to mine (at least 4)
Initial script of video
Shot list
Shooting schedule
Codes and conventions of rock/indie rock music videos
Conventions of music videos that feature children
Produce a list of equipment/resources I will need
Rough storyboard
Actors
Locations
Props
Produce an animatic with feedback
Final designs for digipak and magazine advert/poster

Hopefully I should have all of this completed near the end of term which would allow me to commence with the filming of my video and also post-production, all of these will have been inspired/informed by my research which will allow me to gain even more of an idea into the codes and conventions of my music video and how it will pan out.